Why Print Is Not Dead

Why Print is Not Dead

Yes, the Internet is our go to source of information. We simply cannot “Google” enough. Internet Marketing? Well that is all the rage too. But does that mean print marketing is dead? Absolutely Not!

5 Reasons Why Print is Not Dead

Print Lasts: A printed piece – magazine, newspaper, brochure, catalog, business card – stays in a home or office indefinitely, always carrying your message. When’s the last time you saw the Internet tacked up on a memo board?

Print is Tangible: A printed piece in the hand is worth two in the ether. You hand a contact your business card. You hand a customer a brochure or flyer. You can also ask them to visit your website, but a printed piece is what they tuck into their wallet or briefcase.

Print Holds More Attention: Studies show customers are more engaged when reading print material. They tend to skim websites, but will invest more time in reading a printed piece in front of them.

Print is Trustworthy: When online messages can be edited, erased or attacked in seconds, a printed piece message carries more credibility. Because it can’t be instantly corrected in response to feedback, consumers infer that a print message has greater veracity. A message in print doesn’t appear one moment and disappear the next. And a printed piece never carries a virus!

Print Pairs Well With EMedia: You can have both! Use postcards, flyers, business cards, posters and brochures to lead customers to your website. Direct mail still delivers a great return per impression. Add your website info, Facebook or Twitter link or QR code, and you’ve covered all the marketing bases.

Print continues to have an emotional pull on the public. American Printing & Office Supplies extensive graphic arts and custom business printing services can help you take full advantage of this very vital marketing tool.